In most markets, the RAV4 is the only compact SUV or crossover available from Toyota. In other markets, it is the crossover counterpart of the Toyota FJ Cruiser.
Since the 2006 third generation model, Toyota has offered both short- and long-wheelbase versions of the RAV4. Short-wheelbase versions are sold in Japan and Europe; long-wheelbase versions in Australia and North America. Toyota of Japan also sells the longer-wheelbase version as the Toyota Vanguard, at Toyopet Store locations. Japanese versions are sold at two different Toyota Japanese dealerships, called Toyota Corolla Store and Toyota NETZ Store.